Penny Noble, founder of Noble Events, which has fallen into administration one year after being acquired by veSpace, has been appointed client relationship director as asembl.
She joins alongside four other Noble Events colleagues, Alice Bland, Katie Stephens, Kate Hudson-Walker and Hannah Taylor-Jones.
This move comes as a part of asembl.’s wider growth strategy.
At asembl, Noble will focus on client partnerships and supporting the growth of the full-service event partner model, asembl.group.
Noble said: “I am truly delighted to be joining Gavin, Adam, and the asembl. team. I have long since admired the sheer tenacity and energy Gav brings to the industry and have been incredibly impressed by the quality of the asembl.group agencies – they deserve their “disruptor” rating, and I look forward to contributing to the growth of the agency along with my colleagues who are joining me on this journey.”
Gavin Farley, CEO of asembl.group, added: “I’ve known Penny for many years and have always admired what she built and the way she operates. She is someone who brings experience, integrity, and a spark into any room, and it’s genuinely an honour to welcome her into the asembl. family.”
He added: “Alongside Penny, join Alice, Katie, Kate, and Hannah, each bringing real strength in their own disciplines, and together they significantly elevate our team.”