Latest Adrian Pragnell

One in three UK travellers book hotels AI recommends, study finds

Nearly a third (31%) of UK travellers have booked a hotel recommended by AI, according to new research commissioned by Aven Hospitality, though most still

EIA calls for standalone business events strategy

The Events Industry Alliance (EIA) has published a briefing arguing business events should be treated as core infrastructure for the UK’s industrial strategy, renewing calls for a dedicated

Experience hires Ben Burman to lead next growth phase

Brand experience agency Experience has appointed Ben Burman as managing director, with the ZEAL Creative executive returning to a company where he started his

UK losing price war on tourism, warns UKinbound ahead of Budget

UK inbound tourism businesses are warning the country is losing the price war with its competitors, even as demand holds up. The research, carried

Glasgow fit-out firm EVM to double turnover after £1.5m expansion

EVM, the Glasgow signage and interior fit-out manufacturer behind branding work for COP26 and the UCI World Cycling Championships, expects to more than double

Appetite for events is growing among young adults, survey finds

Young adults want more live experiences in 2026, not fewer. Eventbrite’s 2026 Social Study found 79% of 18 to 35 year-olds plan to attend

NOWIE’s Big Survey exposes a safety gap in events

Four in five women working in the events industry have experienced harassment on site, according to the Network of Women in Events CIC’s (NOWIE)

CTL Communications makes Miami its US home

CTL Communications has opened a Miami office, putting a permanent team on the ground in the US for the first time. The agency expects

Curious Orange launches live experiential agency

Curious Orange has launched Curious Orange Live, a standalone experiential agency led in EMEA by Kieran Traynor as managing director. Curious Orange itself only

Immersive attractions worth £7.4bn to UK economy, study finds

Immersive attractions are worth £7.4bn a year to the UK economy, according to new modelling from Grant Thornton. The sector, which spans ABBA Voyage,

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