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How to market your event in 2026: what mdg’s data tells us

Event marketers are facing a more selective audience than ever, according to a new trends report from mdg, which analysed paid media data across

The Strata Group acquires 100% stake in We Are Collider

The Strata Group, the leading independent integrated brand experience agency group, has acquired a 100% stake in brand experience agency, We Are Collider; a leading specialist

Natalie Glasgow: Building the next chapter of asembl.

After more than two decades leading teams across global agency networks, Natalie Glasgow has joined asembl., the live event specialists, as managing director and

Meet the agency behind the activation: Tommee Tippee X Baby Shows 2026 by Sense

In this series, features and series developer Heather Nicholls takes you behind the scenes of some of the most compelling brand activations and events.

Experiential Agency Heaps + Stacks signals next phase of expansion with key leadership changes

Experiential creative agency, Heaps + Stacks, has announced two changes within its senior leadership team. Liam Bircham steps into the senior leadership role of

Independent agency Dinosaur joins Mythos Manchester as creative partner

More than 300 leaders from across film, television, media, gaming, technology, finance and investment gathered in Manchester for Mythos Manchester, with independent creative agency

New year, unchanged brief: why are events so same-y?

By Becca Shanks, Creative Services Director, Sledge Conferences represent a powerful opportunity to bring people together and align them with company messaging, build internal

Brandfuel announces three senior promotions across business

Creative experience agency, Brandfuel, has announced three senior promotions across the business, reflecting the agency’s continued growth and momentum. This news comes six months

Agency Awards Approved: The small agency making a big impact

Agency Awards Approved puts the spotlight on this year’s Conference News Agency Awards winners – the teams, campaigns and ideas that rose above the

Meet the agency behind the activation: Amazon Wrapped by TRO

In this series, features and series developer Heather Nicholls takes you behind the scenes of some of the most compelling brand activations and events.

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