Sterling Event Group has strengthened its lighting control offering with the latest investment in Avolites technology, further enhancing the creative and technical capabilities available to clients across live events.
The latest investment includes Avolites D3-110 consoles, following the recent arrival of D7-215 lighting consoles, with additional D3 Wings set to join the inventory in the coming weeks.
The investment reflects Sterling’s ongoing commitment to equipping its teams with industry-leading technology that enables greater creative flexibility, seamless integration and dependable performance across projects of every scale.
As events continue to evolve, powerful and intuitive control systems are becoming increasingly important in delivering immersive content, complex show control and high-standard visual experiences.
By expanding its Avolites inventory, Sterling is ensuring clients benefit from the latest lighting technology, backed by the expertise of an experienced in-house team.
Joe Dowling, head of lighting and asset strategy at Sterling said: “We’re really pleased to be continuing our investment strategy with a significant expansion to our Avolites console range.” It’s always great to work with the team at Avolites, their support and willingness to listen to our needs have always made them a great partner. This latest investment gives us the tools to keep delivering the level of service our customers expect, and gives us confidence in a proven platform that we know and trust to deliver across all of our events.”
The new equipment further strengthens one of the UK’s largest independently owned technical production inventories, supporting projects ranging from conferences and exhibitions to award ceremonies, product launches and experiential events.
Sarah O’Gorman at Avolites Limited added: “We’ve worked alongside the amazing team at Sterling Event Group for many years, providing efficient and reliable lighting control for their incredible range of productions. I had the pleasure of visiting their warehouse earlier this year and seeing the sheer scale and quality of what they do. We’re proud that Sterling have reaffirmed their trust in Avolites by this significant investment in our D3 and D7 series and I’m excited to see what the future brings”
The investment forms part of Sterling’s wider programme of continual reinvestment in technology, infrastructure and people, ensuring clients have access to the latest production solutions alongside the expertise to bring ambitious creative ideas to life.