Global experiential agency, Robotproof, has appointed Liam Moriarty as its first ever global head of creative.
The new role sits within the agency’s global senior leadership team and comes as Robotproof expands its operations across the UK and US. The agency is also increasing its focus on creative leadership alongside delivery.
The appointment reflects Robotproof’s belief that the most impactful brand experiences are made in the details and enhances its ability, as part of the Atoms and Space network to build a new model for experiential that blends creativity, technology and cultural intelligence.
Moriarty joins with more than 10 years’ experience in creative and experiential roles. He previously held senior positions at TBA Group, Media Monks and Hearst UK, where he led large-scale brand worlds, , editorial‑quality content and digital‑physical hybrid experiences.
At Robotproof, Moriarty will oversee creative output across the agency’s EMEA and North American hubs, ensuring a unified, elevated standard of work across the global portfolio.
He will lead creative strategy for major accounts, drive cross-market creative alignment and ensure global teams share insights, technology.
He will also be responsible for aligning creative output across regions, and for sharing insights, tools and design resources between teams, while mentoring design and production staff across the business.
This appointment follows recent global leadership appointments at Robotproof. In 2024, Tom Ironside was appointed global CEO and Jen Wong was appointed global head of client services. Moriarty will report to Ironside.
The agency works across live experience, content, PR and social, with projects designed to extend beyond on-site delivery into wider brand activity across platforms.
The company says it is moving beyond execution-led projects and is targeting longer-term strategic partnerships with clients, based on repeatable experience formats and cross-market delivery, rather than one-off activations.