Heaps + Stacks, the brand experience agency behind campaigns for Laneige, Longchamp, Miu Miu, and Diet Coke has today announced the formal launch of merch as a dedicated standalone service.
The move signals a deliberate expansion of what the agency offers, and of how it thinks about the role physical product plays within a fully stacked brand campaign. By formalising this as a service, Heaps + Stacks is making its capabilities available to a wider client base, spanning fashion, beauty, and lifestyle.
At Heaps + Stacks, the belief has always been that the most powerful brands live across multiple touchpoints – from IRL experiences that build on each other to launches and pop-ups to product-drop mailers, influencer and brand trips.
Merchandise, done right, is one of the most potent tools in that ecosystem. By formalising merch as a service, Heaps + Stacks gives clients the option to fold it into a broader campaign – or to commission it as a standalone object of beauty in its own right.
Keziah Wildsmith, founder of Heaps + Stacks said: “Merch isn’t just stuff. It’s culture, community, and connection – designed to create belonging, amplify a narrative, and drive tangible moments to be treasured. We’ve been doing this quietly for years for some of the best brands in the world. Now we’re ready to be loud and proud about it!”
To mark the launch, Heaps + Stacks has produced three short films – spanning fashion, beauty, and lifestyle. The films are stylish, playful and unmistakably Heaps + Stacks in tone. Each film carries its own distinct colour palette, and the trio will be united in a single ‘hero’ edit to be shared across all platforms.
The launch positions Heaps + Stacks as something genuinely rare in the agency landscape: a creative partner capable of delivering a fully art-directed merch programme with the same care and imagination brought to its experiential and activation work.
For clients, this means a single trusted partner across brand experience and high-end physical product.
The launch films are available to view on Heaps + Stacks’ social channels from today.
Watch the main edit, along with fashion, beauty and lifestyle now.
