Feast & Fable has appointed Lucinda Barber as head of client services, reuniting her with founder and creative director Jenny McNeill more than a decade after they first worked together.
The pair met working on Gingerline over 10 years ago during the early days of immersive dining in the UK. Barber later became a key collaborator when McNeill launched Gingerline’s Flavourology, helping to shape warehouse takeovers, pop-up dining environments and international experiential projects.
After pursuing separate career paths, the two have now reunited at Feast & Fable. Barber brings experience across B2C ticketed experiences and B2B brand activations.
“I was thinking about what I really wanted from my next chapter and it kept coming back to the same thing,” said Barber. “Small teams, big ideas, trust, and getting brilliant things done. Of everyone out there, Jenny was the only person I could see myself doing that with.”
Feast & Fable specialises in immersive, narrative-driven edible experiences that combine food, performance and storytelling. The appointment signals the studio’s growth across brand, corporate and cultural experiences.