Over the course of the CN 30underThirty programme, Conference News will be speaking to members of the programme about their professional journey and the causes they’re championing to shape a more inclusive, forward-thinking industry.
This week, we meet Chloe Roff, digital marketing executive at Davis Experience and Events. She discusses why she was drawn to the events industry and her passion for supporting those who are new to the events industry.
What made you want to get involved in the industry and why?
I was drawn to the events industry because it combines creativity, strategy, and real human connection. I’ve always enjoyed bringing ideas to life and creating experiences that people remember. Events have a unique ability to shape how people feel and engage, and that impact really appealed to me.
What is the first career highlight that comes to mind?
One of my biggest highlights is seeing a project come together from concept to delivery and watching how people respond to it in real time. It is incredibly rewarding to know that all the planning and collaboration resulted in something that genuinely connects with an audience.
What have you learned about yourself since entering the events world?
I’ve learned that I’m very adaptable and that I work well under pressure. The industry has also taught me resilience and the importance of staying calm and solution focused when things do not go to plan.
If you could give your younger self one piece of advice when starting out in events, what would it be?
I would say trust your instincts and do not be afraid to speak up. Early in your career it is easy to hold back, but your ideas have value. I would also say invest time in building relationships because they are incredibly important in this industry.
How important are schemes such as CN 30under30 and do you believe the industry does enough to support young professionals?
Schemes like CN 30under30 are really valuable because they highlight emerging talent and open doors to new opportunities. The industry has made progress in supporting young professionals, but there is still more to be done around mentorship, clear career pathways, and making the industry more accessible.
How do you see the events industry changing over the next five years, and how do you want to be part of that change?
I think we will see more use of technology, more data led decision making, and a stronger focus on meaningful engagement. I want to contribute by helping create experiences that are both innovative and impactful, while keeping human connection at the centre.
What is an issue or topic within the industry that you think is important and want to champion? Can you explain a bit about it?
A topic I’m really passionate about is supporting those who are new to the events industry. It can be a fast paced and sometimes overwhelming environment to step into, and not everyone has equal access to guidance, opportunities, or clear entry points. I think there is a real need to make the industry more accessible and supportive for early career professionals.
Why is this particular issue or topic important to you?
I know how valuable it is to have support and encouragement early on. The way someone enters the industry can shape their confidence, career direction, and whether they stay long term. Creating a more supportive environment benefits both individuals and the industry as a whole.
What do you plan to do to continue to champion the topic?
I want to actively support others by sharing knowledge, offering guidance where I can, and being approachable. Whether that is through mentoring, collaborating, or creating a positive team environment, I believe small actions can make a meaningful difference.
What can the industry itself do to better champion this topic?
The industry can invest more in structured mentorship, clearer career pathways, and entry level opportunities that are genuinely accessible. It is also important to create inclusive environments where new voices feel heard, supported, and valued from the start.