Independent agency SomeBrightSpark (SBS) has appointed George Guildford as partner and executive creative director and promoted client services director Ellie Anderson to partner.
The appointments come as the agency looks to expand its work across campaigns, film, social content, live experiences and production.
Guildford joins from Moshi, where he led creative work spanning TV, social, documentary, live events and influencer campaigns for brands including Audi, Mercedes-AMG and Volvo. Before that, he spent 14 years building and growing a social-first creative agency, working with clients including Sony, Apple, John Lewis and Dior.
Founded in 2008, SBS works with clients including Caterpillar, Volkswagen Financial Services, Pfizer, Pinterest and Elavon.
Guildford said: “I’m incredibly excited to be joining SBS at such an important moment in its journey. What immediately stood out to me was the ambition, the culture and the type of work the agency genuinely wants to create. There’s a brilliant mix of creativity, production and storytelling already happening here, and I think there’s a huge opportunity to build something really special together over the next few years.”
Anderson joined SBS in 2012 as a producer after working at the BBC. She later became client services director and will now join the agency’s leadership team as a partner.
Daniel Rogers, managing director of SomeBrightSpark, said: “George joining feels like a really important moment for SBS. We’ve built strong relationships, a great culture and a diverse mix of work over the years, but this feels like a real step forward creatively for the agency.
“George brings an incredible mix of creative ambition, production expertise and energy, while Ellie becoming a partner represents the type of creatively driven, partner-led business we want SBS to continue building.”