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Meet the agency behind the activation: TikTok Shop Juneteenth Experience by emc3

In this series, Agency Correspondent Heather Nicholls takes you behind the scenes of some of the most compelling brand activations and events. In the

Pharma specialist C2events launches new brand identity

Event management agency and specialist in healthcare events, C2events, has launched a new brand identity. The agency became employee owned at the end of

Middle East move signals start of global expansion for Strata

Strata, the brand experience agency which is part of the Strata Group has begun its first steps towards international expansion with a strategic focus

Industry leaders launch Populate to professionalise immersive experience landscape in UK and Middle East

Populate Group, founded by industry leader Joshua Murton, has officially launched with offices in the UK and Middle East, aiming to set a new benchmark

New agency ‘Made Human’ launches, centred on inclusion

A new event agency, Made Human, has launched in the UK, founded by Matt Culverhouse, founder of TEN6 Creative. The agency aims to design

Electric Cat scores record growth and new client milestone

B2B marketing and event industry PR specialists Electric Cat has announced onboarding its 65th client, marking a milestone in the company’s third year of

Ten cultural shifts inside agencies in 2025

Agencies have always been mirrors of cultural change, but in 2025 the reflection looks sharper than ever. With AI embedded into daily workflows, hybrid

Five key takeaways the CN Agency Leaders Summit 2025

After two days of insightful and impactful conversation, networking, roundtables and sessions the Conference News Agency Leaders Summit 2025 has wrapped up. In this

Meet the agency behind the event: Glenfiddich x Aston Martin launch

In this series, Agency Correspondent Heather Nicholls takes you behind the scenes of some of the most compelling brand activations and events. In the

Nine creative trends agencies are bringing to life this season

From boundary-pushing brand experiences to tech-powered storytelling, agencies are redefining what “creative” means in 2025. Here are the nine trends shaping the season: Immersive

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