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GPJ launches experience intelligence system to transform event measurement

Experiential agency George P. Johnson (GPJ) has announced the launch of its Experience Intelligence System™ (EIS), a proprietary measurement methodology designed to transform disconnected

Yellow Fish appoints head of venue sourcing

Yellow Fish has announced the appointment of Sally Pinnock as head of venue sourcing. With over 25 years of experience in the events industry,

45 independent agencies come together to unlock bigger opportunities through collaboration

Independent agencies are increasingly looking beyond traditional competitive boundaries as brands demand broader, more integrated marketing solutions. In response, the Alliance of Independent Agencies

ETA Group launches Bwnd Events agency following Flight Centre success

ETA Group, the Asian DMC and experts of integrated event, logistics and fulfilment services, has launched Bwnd Events, its fourth specialist brand and creative

Klook books The Park for inaugural Kreatorverse event

Travel and leisure platform, Klook appointed The Park to bring the Kreatorverse event to Australia for the first time. The three day event saw

Meet the agency behind the event: Tech sector incentive trip by Viva Esprit

In this series, features and series developer Heather Nicholls takes you behind the scenes of some of the most compelling brand activations and events.

Identity launches Identity Health

Brand experience agency, Identity, has today launched Identity Health, a dedicated healthcare experience practice built on IdentityCoda’s specialist expertise in meetings and events, now

Mongoose and Bray Leino Events merge under the Mongoose name

Global sports and lifestyle agency Mongoose and brand experience agency Bray Leino Events, both part of The MISSION Group plc, have today come together under the

The Chameleon Agency and Event Cycle partner to tackle throwaway culture in events

Events and experiential agency, The Chameleon Agency, and sustainable events consultancy, Event Cycle, have partnered to prevent unnecessary waste in events. It is estimated

onepointfive hires VCCP’s Matt Gully at client partner

Independent brand experience agency onepointfive has appointed former VCCP and Iris managing partner Matt Gully as client partner, strengthening its senior leadership team as

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