Global sports and lifestyle agency Mongoose and brand experience agency Bray Leino Events, both part of The MISSION Group plc, have today come together under the Mongoose name, to expand capabilities and elevate creative impact for clients.
The move gives clients access to deeper expertise and a unified global team who can deliver creative, world-class experiences across sport, entertainment, lifestyle, consumer and corporate sectors.
The merger brings together Mongoose’s expertise in sports partnerships, communications and experiential with Bray Leino Events’ five decades of expertise delivering high-profile live events, exhibitions and brand experiences.
Together, the combined business creates a broader, more integrated proposition through a single agency. Bringing greater scale, stronger creative capability and enhanced international delivery capabilities by putting brands at the centre of what people care about.
The combined agency will be led by CEO Chris O’Donoghue and will utilise more than 175 specialists from both existing businesses. Together the agency will deliver over 250 experiences annually across more than 30 countries, with bespoke client teams built to deliver integrated campaigns and sponsorships on an international scale while maintaining consistency of execution and creative quality.
The approach is already being demonstrated through work with fully integrated global clients like Amazfit and its sponsorship of Hyrox. As well as for The North Face, where in 2026 Mongoose delivered Climb Festival in London end-to-end, from brand design and creative thinking through to build, talent, partners and live event delivery. The two-day festival brought climbing, culture, music and community together at London’s Royal Victoria Dock.
Chris O’Donoghue, CEO at Mongoose Group, said: “This is an important phase of growth for Mongoose. Clients are increasingly looking for agencies that can develop sponsorship strategies, create compelling communications, deliver world-class live experiences, and activate partnerships seamlessly across multiple markets. The addition of Bray Leino Events allows us to do just that, while maintaining the creative and delivery excellence Mongoose is known for.”
Matt Hocken, Mongoose group creative director, added: “The opportunity is scale with real flexibility. We can run a major international event with all the complexity that brings, or make something smaller, sharper and more culturally relevant. Our studio is where ideas get developed, challenged and built early, with the right team around every problem. Conference, festival, sponsorship, product launch. It doesn’t matter. The size of the brief doesn’t dictate the size of the thinking.”