Independent experiential marketing agency, The Park has unveiled a bold new look and brand proposition.
‘Building momentum through moments that matter’ is the agency’s refreshed mantra as it embarks on ambitious growth.
Stepping away from its signature Brand Proof™ strapline and playful colour palette, the new brand sees the agency shift to a more sophisticated visual identity, supported by three core brand pillars:
- Community Momentum – helping to build audiences, not just attendees
- Cultural Momentum – campaigns that enter culture, don’t just borrow from it.
- Brand Momentum – work that creates lasting brand and commercial value and is measured accordingly.
The new positioning reflects the changing face of experiential marketing and evolving needs of clients.
Speaking about the new brand, Jack Lamacraft, co-founder and global managing director of The Park, said “Since launching back in 2018, we’ve supported a real range of businesses and brands to create experiences for different audiences. The appetite for experiential is stronger than ever, but we’ve seen a change in the specific needs of clients and where experiential sits in their marketing strategy.”
He added: “It’s time for us to articulate this in how we show up in the world. We are redefining brand experiences to drive cultural impact and commercial return.”
The agency which has offices in London and Sydney, has expanded its team and client roster this year, most notably with the appointment of its first Creative Director in Australia and working with Adyen, Asics and Pinterest.
Jack continued, “2026 has been a busy year for us. Celebrating the fifth anniversary of our Australian presence, making a raft of appointments and working with some iconic brands, but we have bigger plans for the future. This new brand is the natural first step in achieving those goals.”