Tech event platform company Cvent has launched a new brand identity and announced plans to invest more than $1bn in technology, AI and product development.
The announcements were made at Cvent CONNECT in Nashville, the company’s annual customer conference, which attracted nearly 5,000 in-person attendees alongside thousands more online.
The rebrand was developed with brand agency Wolff Olins and draws on more than 1,500 external inputs. It is centred around what Cvent calls the “Presence Premium” – its argument that as AI makes content and outreach increasingly scalable, in-person events become more valuable, not less. Cvent-commissioned research found 81% of respondents reported higher audience trust following an in-person event, while 85% said AI-generated content has made trust harder to build.
Separate research commissioned by Cvent and carried out by Forrester Consulting also found 70% of business leaders believe events have become more important as AI-generated content becomes more common.
Alongside the rebrand, Cvent launched the Cvent Center for Event Insights, a new thought leadership arm focused on research at the intersection of events, hospitality and technology.
Reggie Aggarwal, founder and CEO of Cvent, said: “In a world where AI can generate almost anything, people are craving something real. When the world around us is so noisy, choosing to be present is the rarest signal in modern business. This is the argument for why events belong at the centre of every organisation’s growth strategy, and it’s the signal we built our brand around.”
Amy Lucia, chief marketing officer of Cvent, said: “For a company that exists to prove what events can do, we needed a brand bold enough to match that conviction. This is it, and the research behind it gives every event professional, marketer, and hospitality leader something they’ve never had before: proof that presence performs.”
