Meet Blackpool, the North-West coastal town’s conference bureau, has revealed that corporate events have already generated £3,233,775 in economic benefit for the local area in 2025, exceeding its annual target of £2.2m for the financial year ending March 2026 seven months ahead of schedule.
Just five months into the financial year, Blackpool has already achieved a 12% year-on-year increase on the £2.89m in revenue generated from events in FY2024/2025.
More broadly, this milestone represents a 220% uplift in revenue over just three years since FY2022/23, a period that has seen significant investment in infrastructure, including the Blackpool Town Deal and the £350m Talbot Gateway transformation project now entering its third phase and scheduled for completion in 2027.
Looking ahead to FY2036/2027, Meet Blackpool is already on track to hit a near-70% YoY increase in revenue with over £5m worth of booking enquires and confirmations lined up.
Continuing on this upwards trajectory, the conference bureau is expected to be bringing over £10m per year to the town of Blackpool or a total of £30m in total economic benefit by 2028 since the Winter Gardens extension was built in 2022.
Julie Vincent, head of Meet Blackpool, said: “Surpassing our annual target with several months to go reflects not just the hard work of our hospitality partners, but the confidence event organisers have in Blackpool as a credible, high-impact destination.”
She added: “Blackpool is showing how business tourism can be a powerful force for regeneration in coastal towns, attracting year-round footfall, boosting local spend, and helping reposition destinations that have long been seen purely as leisure resorts as reputable business hubs.”
With event bookings already confirmed for as far as November 2027, Blackpool continues to position itself as one of the UK’s most dynamic, emerging MICE destinations.