Creative agency Chorus has published its latest sustainability policy, marking a significant step forward in its commitment to embedding sustainability into every stage of event and experience delivery.
The policy reflects the progress made since the agency published its 2024 sustainability white paper, which challenged the industry to move beyond reporting and towards measurable, accountable action.
Over the past 12 months, Chorus has implemented a Sustainable Event Management System (SEMS) aligned with ISO 20121:2024 and introduced a live monitoring framework across its projects.
The system captures sustainability successes, challenges, non-conformities and opportunities for improvement in real time, ensuring lessons learned actively shape future delivery.
The updated policy demonstrates how sustainability is becoming an operational discipline rather than a reporting exercise. From supplier engagement and client transparency to creative decision-making and project delivery, Chorus is embedding sustainability considerations earlier and more consistently throughout the process.
The move reflects a broader shift across the events industry, with organisations increasingly focusing on reducing environmental impact through better planning, smarter design choices and more accountable delivery models, rather than relying solely on offsetting measures.
Aarron McGurk, operations and culture lead at Chorus, said: “For us, sustainability is no longer something that sits alongside the work – it’s becoming part of how the work gets done. This policy reflects the systems, behaviours and accountability we’ve been building over the last four years, helping us turn good intentions into measurable action.”
Addressing the industry’s ongoing debate around Net Zero, Cassidy Knowles, Chorus MD added: “If reaching Net Zero was simply about cutting our own emissions, most of us would already be there. We’ve addressed the obvious reductions. The challenge now isn’t about eliminating every flight, it’s influencing the wider ecosystem around us, from supply chains and production methods to client choices and industry standards. That’s where real progress will come from: not bigger promises, but better data, greater accountability and smarter decisions.”
The updated sustainability policy is available on the Chorus website here.