Caroline Wiseman has officially launched The Event Strategists, a consultancy-led events agency specialising in strategic venue sourcing, UK inbound event and destination management and global meeting support.
With 30 years’ experience across agency ownership, consulting and global meetings, Wiseman founded The Event Strategists to offer a more considered and commercially intelligent approach to event planning and procurement.
The agency blends senior level strategic thinking with hands-on delivery, working alongside clients as an extension of – or within their internal teams. Wiseman previously founded and led her own agency through growth and sale, experience that now informs this new chapter.
Wiseman said: “I’ve always believed the work should speak for itself. We have been building the agency quietly before announcing it publicly. It was important to me that we had an impressive portfolio of clients and projects behind us.”
Within its first quarter, The Event Strategists secured a major RFP win against established global agencies and began working with FTSE 100 and Fortune 500 organisations.
Wiseman said: “Corporate event teams are under pressure and expectations are rising for elevated experiences at a reasonable cost. Clients are telling us they need an agency partner who can support in designing innovative event programmes while also demonstrating a deep understanding of procurement, internal processes and long-term event and meetings programme strategy.”
The leadership team includes head of client services Candace Dobson, who brings senior client-facing experience from HeadBox and BCD M&E, and Event Director Ana Borges, formerly head of events and sales at Petersham Nurseries.
The agency is growing and is currently supported by a trusted network of freelance specialists which is crucial to their agile approach.
Looking ahead, Wiseman said: “We want to combine depth of experience with progressive thinking, bringing commercial intelligence to sourcing and procurement, and human design to the way meetings and events are shaped. If we can do that consistently, thoughtfully and responsibly, that will be success.”