London-based experiential agency, Brandfuel, has named Clarim Holdings as its full operating partner,
expanding a relationship that began earlier in the year when Clarim became a Brandfuel shareholder.
The partnership will help Brandfuel expand further from its current position of strength in the UK and Europe, and support the growth of Brandfuel’s new U.S. business.
As operating partner, the Clarim team will work closely alongside Brandfuel’s leadership, providing strategic and operational support across finance, business development and growth planning.
It will also help open doors to its network of relationships in the U.S. market. Brandfuel’s capital position is further strengthened following Clarim’s second investment coincident with this announcement.
Clarim Holdings is a family office founded by Jim McCann, the chairman and founder of 1-800-Flowers.com. Clarim brings the experience of an operating team that has built and scaled businesses.
Jim McCann continues to serve as Brandfuel’s chairman. He said: “I believe deeply in the power of in-person experiences for relationship-building. That is why I wanted to craft this partnership with Brandfuel. My team at
Clarim is very excited to support the Brandfuel team in London and New York as they continue to build the business from its position of strength.”
Sue Sawyer, CEO and co-founder of Brandfuel said: “At Brandfuel, client partnership is at the very core of how we work. We will bring that same mindset and energy to our work with our operating partners at Clarim Holdings.”
Since establishing its New York presence, Brandfuel has made initial hires for event production. The Brandfuel US team is co-located with Clarim in its New York offices.