The Barbican will use IBTM World, 17 – 20 November, to showcase how brands and associations are using its spaces for meetings and events.
The Barbican hosted the World Design Congress 2025 in September. The two-day Design for Planet gathering was hosted by the Design Council and featured keynotes, conversations and workshops exploring how design can accelerate positive change.
Commercial event income is reinvested into the Barbican’s arts and learning activity. The upcoming Barbican Renewal programme will enhance accessibility, sustainability and functionality across the Grade II listed estate while preserving its architectural character.
Jenny Waller, said: “At IBTM World we will be sharing case studies, technical floor plans and build schedules to help planners see what is possible in real terms. Whether you are designing a conference with moments of spectacle, a brand experience that needs a distinctive setting, or a gala that calls for creative staging, we can help you deliver something original and dependable.”