Brand experience agency, The Park, has added a senior project manager to its London team.
Beth Lusted has joined the agency to lead end-to-end delivery of experiential campaigns and events.
With experience in youth marketing, event operations and sampling campaigns, she brings a wealth of knowledge having delivered campaigns from brands including Rubicon, FUNKIN Cocktails, Heinz and Trainline.
She’ll now be working closely with The Park’s leadership to deliver large scale campaigns for the agency’s growing client portfolio, which most recently included Black Tower Wines, McDonalds and NBC Universal.
Lloyd Major, co-founder and operations director at The Park said: “Great execution comes down to great people. As our clients’ expectations continue to rise, bringing Beth into the team was an easy decision. She’s already brought a brilliant mix of experience, energy and fresh thinking to The Park, and it’s making a difference both to the work we produce and the way we work together.”
Speaking about her appointment Lusted said “Joining The Park felt like the perfect opportunity to broaden the types of projects I work on. Not just with different industries and brands, but different formats. I can’t wait to expand my management experience while still being hands-on with delivery in a growing agency.”