TV chef, James Durrant (pictured), has been appointed as the inaugural food tourism ambassador of Hampshire. The county claims it is the first county in the UK to have its own food tourism
Council chiefs say the newly created role is aimed at highlighting Hampshire as a foodie and tourism destination.
Chef patron at The Plough Inn, Longparish and BBC 2’s Great British Menu main course winner, Durrant is charged with championing the best dining experiences, talent, suppliers and growers
that Hampshire has to offer.
Hampshire has a long-established specialist organisation supporting food producers and suppliers – Hampshire Fare.
Says Durrant: “Hampshire’s a great place to escape to, especially for people living in London. It’s got that slower pace of life you’d want for your down time, but also really good quality places to eat and stay. It’s that combination that makes it special.”
Durrant’s first role as ambassador will be to host an exclusive dinner in London for top-tier travel, food and lifestyle journalists at Merchants Tavern. He expects to source ingredients for the dinner from Hampshire’s artisan suppliers.