At International Confex 2026, Dale Parmenter, founder and group CEO at DRPG, discusses the agency’s shortlisting for three CN Agency Awards, including Global Agency of the Year, Venue Finder Agency of the Year and Internal Communications Event of the Year.
Parmenter reflects on DRPG’s significant international growth across the UK, Germany and the United States, following a multi-year strategy to expand its global footprint through acquisitions and partnerships while protecting the agency’s creative culture.
He also shares insight into DRPG’s work with Nationwide on its Retail Leaders event, designed to support teams through a period of organisational transformation.
Focusing on participation and behavioural change, the event aimed to move beyond traditional presentations to create a more interactive experience that reinforced culture and confidence in the future.
Looking ahead, Parmenter also discusses DRPG’s long-term vision following its 45th anniversary milestone and what continued growth means for the agency, its teams and its global clients.