Latest strategy

First Event appoints Chloe Patrickson as head of Creative Strategy

First Event has promoted Chloe Patrickson to lead its Creative Strategy department. The agency said the move formalises strategy as a dedicated function, as

Direct Mail: A timeless marketing tool

Jon Beasley, technical director at Washington Direct Mail shares his insights on the usage of direct mail and explains why it remains a vital

Envoku to expand AI-driven audience insights

Envoku, the newly launched delegate engagement platform from Live Group, is collaborating across a series of international and domestic events to deepen industry knowledge and

How to kickstart the strategy conversation

Siri Brudevold, global events manager, Brompton Bicycle, discusses how to get a seat at the strategy table as a corporate event manager.

Brands at Work welcomes new CCO

James Shepheard-Walwyn will lead the agency's growth strategy in the US, expanding relationships with founding clients and focusing on new business opportunities

Well Met outlines its conferencing strategy for 2019

The conferencing office of Leeds Beckett University has three main areas of focus in the year to come

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