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Meet the agency behind the activation: Mazda at CarFest 2025 by YellowFish

In this series, features and series developer Heather Nicholls takes you behind the scenes of some of the most compelling brand activations and events.

BeaconHouse events expands reach into Northern Ireland with Visit Belfast Partnership

North East based event agency BeaconHouse Events is partnering with Visit Belfast to extend its reach into Northern Ireland, recognising the city’s emergence as

Strata acquires Wonderland Agency

Brand experience agency group, Strata, has acquired Wonderland, a female-led London-based experiential event productions agency which delivers creative events and experiences for global brands.

What’s driving the surge in agency M&A and what comes next

In December 2025, the events and agency sector saw an unusual concentration of mergers and acquisitions. Five major deals were announced in quick succession:

Meet the agency behind the event: NEFF’s Sensational Souls Festival by Emota

In this series, features and series developer Heather Nicholls takes you behind the scenes of some of the most compelling brand activations and events.

The 70%: Erika Morton Allen

Women make up 77% of the global events workforce, yet hold only 16% of leadership roles. The imbalance is well known, but the women

DRPG hosts ‘make a moment’ charity Christmas event as 45th CSR project

Creative communications group DRPG has completed its 45th CSR project during its 45th anniversary year. The milestone was marked with a Christmas event for

INVNT appoints global chief AI officer advancing a new era of AI-powered brand storytelling

Global brand storytelling agency, INVNT, has announced the appointment of James Nicholas Kinney as its first global chief AI officer, a role designed to

DRPG expands global presence with new London studio and German acquisition

DRPG has strengthened its international footprint with the acquisition of Munich-based corporate film and virtual event agency RPNext, alongside the official opening of its

Identity expands US presence with coast to coast investment and major activations

Global experiential agency, Identity, has announced a significant expansion of its US operations, marked by the agency’s recent activation for Red Bull. The Red

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