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CASE STUDY: Warner Bros Discovery, The Art of Investigation

Created by Boston Experiential Group (BEG) for Warner Bros. Discovery, The Art of Investigation transformed Variety’s True Crime Summit into an immersive brand world

The 70%: Lottie Bartlett

Women make up 77% of the global events workforce, yet hold only 16% of leadership roles. The imbalance is well known, but the women

Independent agency Ammunition makes European debut with Uncensored CMO Event

On April 21, independent agency Ammunition made its European debut, taking over Outernet London, timed to coincide with the Uncensored CMO event attended by

Illusion expands, with an acquisition, hires and larger London base

Experiential production company Illusion has expanded – making a fresh acquisition, new senior hires and establishing a larger base in south-east London. The company

Opus Agency launches new identity and brand philosophy

Opus Agency has launched Outrun Ordinary, a new brand identity and positioning. The agency says event formats have become repetitive and that audiences now

Heap + Stacks unveils new report mapping the impact of colour on this seasons brand activations

Experiential agency, Heaps + Stacks, has announced the launch of its latest trend report, The Colour Index. As specialists in creating brand experiences, they

Identity Group rebrands Beyond Business Travel as Identity Travel

Global experience group, Identity, has announced the rebrand of Beyond Business Travel as Identity Travel, marking a significant step in the group’s strategy to

asembl.group opens Melbourne office amid Australia expansion

asembl.group has launched a permanent presence in Australia with a new office in Melbourne as part of its international expansion strategy. The move comes

Verve appoints group managing director as founder moves to executive chair

Ronan Traynor, founder of Verve, The Live Agency, has appointed Barry Muldowney to group managing director, as Traynor moves into the role of executive

The 70%: Anna Peters

Women make up 77% of the global events workforce, yet hold only 16% of leadership roles. The imbalance is well known, but the women

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