Your Event Solutions (YES) is becoming ALTOUR, bringing its meetings and events expertise together with ALTOUR’s existing business travel management services under one global brand, effective 14 September.
The move follows 25 years of YES operating as a specialist meetings and events business.
Under the ALTOUR name, the same team will continue delivering event strategy, sourcing, creative development and delivery, now supported by ALTOUR iQ, a data platform that brings event budgets, delivery and reconciliation into a single real-time view. YES’s Halifax office will remain part of ALTOUR’s operations.
Gabe Rizzi, president of ALTOUR, said: “YES earned its reputation over 25 years by combining extraordinary creativity with deep care for its clients. This is how we honor that legacy: not by replacing what YES has built, but by giving the same talented team a larger platform. ALTOUR is already trusted to manage complex global business travel programs. Bringing YES’ fully under our brand broadens that partnership, giving clients one accountable global partner for how their people travel, meet and connect.”
Sue Gill, founder of YES, said: “When I founded YES 25 years ago, it was with a belief that extraordinary events begin with understanding people, their ambitions, their brands and the moments that matter to them. That belief, and the care and creativity our people bring to every client, remain at the heart of the business. I am incredibly proud of what we have built and excited to see it grow further within ALTOUR, opening up new possibilities for our clients without losing the personal touch that has always defined YES.”