On Sale Live will return on 15 May 2026 at a new venue in King’s Cross, London.
The event for sales, marketing and communications professionals in the ticketed experience industry launched in May 2025. The second edition will expand capacity to 250 delegates, up from the inaugural event.
On Sale Live covers sectors including theatre, attractions, location-based entertainment, festivals, immersive experiences, exhibitions, museums and consumer events.
The 2026 event will introduce exhibition stands for the first time, with limited spaces available for partners to showcase products and services.
The theme for 2026 is “FUTURE: Future Tech. Future Media. Future Audiences. Future You.”
The venue will include four zones: a registration and networking area with exhibition space, a main stage for panels and keynote speakers, a career and wellbeing zone offering one-to-one coaching sessions, and a case study zone focused on practical campaign advice.
The global experience economy is projected to be worth $12tn by 2028, according to Actionary.
“Sales, marketing and communication professionals (in-house, agency and freelance) work tirelessly to deliver,” said Dawn, the event founder. “They are frequently working in isolation and under pressure with little time to explore what new technology they could be adopting to drive sales, how they could be learning from other parts of the experience economy and how they could be learning new skills to support their career progression. I could not be more proud that we now have a forum that is able to focus on this.”
Early bird tickets go on sale on 23 October.