Travel and leisure platform, Klook appointed The Park to bring the Kreatorverse event to Australia for the first time.
The three day event saw the brand experience agency collaborate on strategy, creative and activation for the first dedicated event for Klook’s growing community of creators from Australia and New Zealand, known as Klook Kreators.
The Park was tasked with strengthening Klook’s relationship with its Kreator community while elevating the visibility and credibility of the Kreator program across the ANZ region.
Combining education and entertainment, Kreatorverse brought together 50 Kreators to create and share content throughout the weekend and strengthen their connections with both Klook and its destination partners.
With every touch point giving a nod to the Klook experience, Kreators were able to
- participate in panel discussions
- attend practical workshops covering topics such as storytelling
- compete in a live content pitch for the chance to win dream content trips
- discover the beauty of the Blue Mountains on guided excursions
The summit culminated in an awards ceremony which celebrated standout Kreators across categories such as rising star and creative storytelling.
To date, the event generated more than 3.2M views on social channels and record enquiries on the Kreator programme.
Mia Bacarro, head of marketing at Klook ANZ said: “Experiences are what we do, so when it came to creating one for our own Klook Kreator community here in Australia and New Zealand, the bar was high.”
“And it’s a tough brief: this is an audience who create memorable moments for a living, so their expectations are higher than most. The Park went above and beyond. They were the perfect extension of our brand on the ground, and the planning and execution was genuinely enjoyable and thoughtful from start to finish. Our Kreators came away buzzing, and that’s the result we cared about most.”
The Park Sydney’s managing director, Erika Morton Allen added: “We are all travel lovers here at The Park and couldn’t be more delighted to support Klook’s growth in Australia and New Zealand. Events for creators have to provide compelling stories, a clear narrative and of course, great access. It has been a real pleasure to do this for Klook.”
Klook is an online travel platform providing reservations and experience bookings for tours, attractions and transport around the world.
Kreatorverse ANZ took place at the Fairmont Resort Blue Mountains MGallery and brought together Kreators, senior Klook stakeholders and leading tourism and travel industry partners, including AiMCO (Australian Influencer Marketing Council), The Walt Disney Company, Japan Airlines, and Destination NSW.