International brand experience group EC Group has acquired Ivory Worldwide – a global B2B brand experience agency. EC Group is behind creative experience agency Event Concept.
The two agencies will continue to operate under existing brands, with the same leadership staying in place. They will now provide a multi-service offering covering strategy, creative, content, production and execution.
The EC Group has teams in the UK, Europe and the US. Event Concept has for some time been the preferred supplier to major London venues like the Natural History Museum and the Victoria & Albert Museum.
Event Concept has an office in New York, and Ivory Worldwide has presence across North America as well as Europe. Together, they now number over 200 employees, and have a portfolio that includes Canva, The Coca-Cola Company, HP, Hewlett Packard, Intuit and Airbus.
As a result of the acquisition, Ivory Worldwide clients will gain access to Event Concept’s in-house production and sustainability team.
Adam Stanley, managing director of The EC Group, said: “The acquisition of Ivory Worldwide is a significant step in our growth journey. It strengthens our strategic and creative agency capability.”
Robbie Crittall, founder and CEO at Ivory Worldwide, shared: “Joining The EC Group gives us the scale, infrastructure and in-house expertise to accelerate our growth internationally.”