Live events company, Legends/ASM Global has been appointed as the official catering service provider of Chelsea FC starting this 2025/6 season across both Stamford Bridge and Kingsmeadow.
The partnership brings Legends/ASM Global’s wealth of expertise to Chelsea, where the team will deliver a unique and fresh approach to the culinary experience for all guests, ensuring world-class match day and premium experiences for Chelsea FC fans and guests.
This includes the reimagination of premium hospitality catering, ensuring the highest levels of innovation in the club’s suites and lounges.
The partnership spans both match day and non-match days, as well as conference and events (C&E) catering, and the training and development of the club’s F&B and hospitality teams.
Bonnie Rolfe, venue director at Chelsea FC said: “We want to ensure the match-day experience for our fans at Stamford Bridge and Kingsmeadow meets that ambition with a world-class food and beverage offering. We are looking forward to working with Legends/ASM Global to deliver on this and ensure Chelsea’s stadium catering is second to none.”
Chris Bray, Legends/ASM Global president, Europe said: “The synergies that we can leverage from our newly combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space matches ours.”
In Europe and the UK, Legends/ASM Global already works alongside Real Madrid CF, FC Porto and London Stadium, as well as major multi-purpose destinations such as Olympia London and P&J Live, and iconic live entertainment venues like OVO Arena Wembley and AO Arena.
This collaboration continues to bring Michelin-level innovation into venues across the portfolio, notably AO Arena’s The Mezz, where chefs Simon Rogan and Tom Barnes (of Manchester’s Skof restaurant) each curate an exclusive dish each season.