Brand Revolution has acquired fresh id, a custom merchandise, POS and packaging company with offices in Nuremberg, Berlin, London and Hong Kong.
This is Brand Revolution’s third major acquisition. The company bought Brilliant, a Leeds-based social-first creative agency, in early 2025 and Lumenati, an Emmy Award-winning Denver creative studio, in October 2025.
The acquisition strengthens Brand Revolution’s Hong Kong presence and direct-to-source capabilities. The Hong Kong office and team provide closer proximity to manufacturing partners across Asia, enabling greater control over supplier selection, quality assurance and production timelines.
“With fresh id joining the team, we are building one of the largest in-house overseas custom product development and sourcing capabilities in the industry, while significantly strengthening our presence in the German market,” said Alisa Haynes, chief executive of Brand Revolution.
Founded in Germany, fresh id focuses on certified standards and sustainability. The company holds a Platinum EcoVadis Medal, placing it in the top 1% of companies assessed by EcoVadis.
Marc Huff, founder of fresh id, said joining Brand Revolution allows the company to grow “with a partner who shares our passion for doing things the right way.”
The fresh id team will remain based in Germany, operating as part of Brand Revolution. All client relationships, team members and active projects will continue unchanged.