43% of eventprofs have missed an event due to travel issues, says research

The research also found that over half (54%) of individuals have been unable to attend an event because it was either too difficult to get to or travel was too expensive
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According to EventsX, almost half of event goers (43%) have been late to an event, or missed an event due to travel issues.

The virtual events software provider commissioned a poll of over 500 event goers and business decision makers, via Censuswide, to understand the obstacles and barriers that event goers face which impact their events experience.

Key findings

The research also found that over half (54%) of individuals have been unable to attend an event because it was either too difficult to get to or travel was too expensive.

These findings follow the latest news of both train strikes and flight cancellations/delays

Overall, the majority (53%) of respondents agreed they would attend more events if they were given the option to attend online, rather than in-person due to the practical and logistic benefits of ‘dialling-in’.

Shoaib Aslam, founder of EventsX, commented: “Attending an event should be a positive experience, whether it’s learning new information, exchanging ideas, or meeting new people, and the events industry needs to ensure this is at the core of every event.

“All events should be accessible for attendees, and often virtual, or even hybrid events, are the best option to make sure people can attend seamlessly – whilst avoiding any unplanned travel delays. By going virtual, attendees can simply dial-in at the touch of a button, breaking down geographical barriers, which in turn boosts attendance.”

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