As beam continues to evolve and strengthen its voice in the meetings and events industry, the association’s leadership has been pivotal in driving collaboration, representation, and innovation.
Outgoing chair Louisa Watson and vice chair David Tremmil, who will step into the chair role following the official handover at the Gala Dinner on 30th January, sat down with us to reflect on the journey so far and share their vision for the future.
For Watson, her time as chair has been an opportunity to broaden her insight into the industry’s complexities.
She explained: “One of my biggest learnings has been gaining a deeper understanding of the challenges agents face and the importance of creating compromise and unity between agents and suppliers. The level of sector collaboration has been enlightening, and I’ve been proud to help ensure our industry has a strong and recognised voice.”
Tremmil adds that collaboration has been at the heart of their leadership style. He said: “beam’s progress in 2025 has come from unity and relationships. Working together, whether with members, partners, or other associations, has been central to how we operate and how we represent the sector.”
Reflecting on highlights, Watson points to several standout achievements. She said: “Becoming the first Corporate Group Member of the APPG (All-Party Parliamentary Group) for Events was a significant moment for beam and the sector.”
She added: “The overwhelming response to our Annual Forum was another proud milestone, showing just how much appetite there is for collaboration. I’m also proud of the reputation beam has built and the new directions we’ve explored, such as our podcast series, which has brought a fresh perspective to the association.”
Introducing new best practice guidelines was one of the more delicate processes faced during Watson’s tenure. Speaking on this, she said: “Different businesses naturally have different views and needs, so tailoring guidelines required a balance of collaboration and compromise. The key has been listening and talking, to help identify the common ground.”
Under their leadership, beam has built strong ties with government and industry bodies. Tremmil said: “We’ve made real progress with the APPG for Events, ensuring the issues within our sector are heard in government. Having MPs present at our events has been a powerful step. beam has also worked closely with UKEVENTS, The Business of Events, and collaborated with other associations like the MIA, BTA and ABPCO. Meaningful advocacy comes from that kind of unity, when we all pull in the same direction.”
When Watson passes the baton, both agree that the transition to Tremmil’s leadership will be smooth. Watson said: “We’ve worked closely together throughout my time as chair. David and I speak the same language, so there won’t be a huge shift – more a continuation and reinforcement of what we’ve started.”
David added: “We’ve been united in building strong foundations and maintaining momentum, with our priorities still firmly aligned going into 2026. And the board and members are behind us, which really validates what we’re doing.”
The strategy for 2026 is already underway with both leaders clear about the long-term direction. beam is ahead of the game with its 2026 event plans firmly in place with the calendar already published for the year.
Tremmil said: “The biggest opportunity for beam is continuing to shine a spotlight on our industry while attracting, leading, and inspiring the next generation to join us.”
Watson agrees, highlighting the strength of beam’s diverse board. She said: “The board brings together different disciplines across the industry, but what unites us is a shared vision. That openness and alignment are what will carry beam forward.”