Over the course of the CN 30underThirty programme, Conference News will be speaking to members of the programme about their professional journey and the causes they’re championing to shape a more inclusive, forward-thinking industry.
This week, we meet Georgia Michaels, associate producer at Sleek Events.
What made you want to get involved in the industry and why?
I was drawn to the events industry because it combines creativity, logistics, and collaboration in a way that allows you to see tangible results from your work. From the start, I loved the idea of bringing people together, creating experiences that have real impact, and being part of a fast-paced environment where every day presents new challenges and opportunities. Events are about problem-solving, teamwork, and creativity, and that dynamic energy immediately appealed to me. I was also inspired by the opportunity to grow quickly, learn from experienced colleagues, and take on responsibility early in my career.
What is the first career highlight that comes to mind?
The first career highlight that comes to mind is leading the logistics for the AWS Amsterdam and Stockholm Summits in 2025. At just 24, I was entrusted to manage over 130 brand ambassadors, oversee complex onsite schedules, and coordinate global shipping of demo equipment. Successfully delivering a 5,000-person keynote load within 20 minutes was an incredibly proud moment and a real test of my organisational and leadership skills. It showed me that I could handle large-scale projects under pressure while maintaining attention to detail and delivering an exceptional experience for attendees.
What have you learned about yourself since entering the events world?
Since entering the events world, I’ve learned that I thrive when challenged and that stepping outside my comfort zone is essential for growth. I’ve discovered a capacity for leadership I didn’t anticipate, particularly in mentoring and motivating colleagues. I’ve also learned to embrace problem-solving under pressure and that meticulous planning can make complex events feel seamless. Most importantly, I’ve realised that collaboration is at the heart of successful events, and that taking the time to build relationships with colleagues and clients makes a real difference in outcomes.
If you could give your younger self one piece of advice when starting out in events, what would it be?
If I could give my younger self one piece of advice, it would be: don’t be afraid to say yes to opportunities but also know your limits. Early in my career, it was easy to feel pressure to accept every challenge. I’ve learned that setting boundaries, prioritising wellbeing, and seeking support doesn’t reduce your commitment or potential – it strengthens your ability to perform consistently and sustainably.
How important are schemes such as the CN 30under30 and do you believe the industry does enough to support young professionals?
Schemes like CN 30Under30 are really important. They celebrate young talent, highlight emerging leaders, and provide opportunities for networking, mentorship, and confidence-building. The industry can sometimes be high-pressure, and recognition helps validate hard work and encourages young professionals to continue pushing boundaries. While initiatives exist, I think more structured support, accessible mentorship programmes, and visibility for early-career talent would strengthen the industry’s pipeline of leaders.
How do you see the events industry changing over the next five years, and how do you want to be part of that change?
I see the events industry evolving to become more sustainable, inclusive, and accessible. Clients and attendees increasingly expect experiences that prioritise environmental responsibility, inclusivity, and wellbeing. I want to be part of that change by leading projects that model best practice, implementing accessibility strategies, mentoring the next generation, and promoting positive, sustainable ways of working. By influencing both culture and delivery standards, I hope to set examples of excellence that raise expectations across the sector.
What is an issue or topic within the industry that you think is important and want to champion? Can you explain a bit about it?
The issue I am most passionate about is accessibility and inclusion within events. Everyone should be able to engage fully with experiences, regardless of physical ability, neurodiversity, or other needs. Last year, I helped define a new onsite accessibility representative role and developed detailed briefing materials for brand ambassadors to support attendees with specific accessibility requirements, from reserved seating to accessible routes.
Why is this particular issue or topic important to you?
Accessibility matters to me because I’ve seen how small adjustments can transform the experience for attendees and colleagues alike. Inclusive events not only create better outcomes for all participants but reflect an organisation’s values and commitment to people. I want to ensure that inclusion is considered at every stage of planning and delivery, not just as an afterthought.
What do you plan to do to continue to champion the topic?
I plan to continue championing accessibility by embedding it into every event I lead, mentoring colleagues to adopt inclusive practices, and sharing knowledge across teams. I will advocate for accessibility in internal training and work closely with clients and suppliers to ensure that inclusivity is consistently prioritised.
What can the industry itself do to better champion this topic?
The industry can better champion accessibility by embedding it into standard practices, offering guidance and training, and raising awareness of best practice across all event roles. Greater collaboration between agencies, suppliers, and clients can ensure events are designed with accessibility in mind from the outset, making inclusion an industry standard rather than an exception.