Global event tech and production company Encore has announced the acquisition of FIRST, an event marketing and brand experience agency.
The acquisition expands Encore’s global network and continues its mission to best serve customers on their event journey by delivering a full range of events and solutions across any location.
FIRST has nearly 15 years of experience in outsourced delivery models, and 30 years overall in the industry. The agency has offices in New York, London and Singapore, and supports more than 15,000 events annually.
Ben Erwin, president and CEO of Encore, said: “The FIRST embedded corporate campus team model and strong customer relationships across technology, financial and professional services are a complement to Encore’s global event production capabilities. Together, with their talented team of senior leaders and industry experts, we’ll deliver even more value to customers – on-site, off-site, and anywhere events are held.”
Maureen Ryan Fable, CEO of FIRST said: “We’re thrilled to join Encore and bring our embedded solutions model and full-service agency expertise to an even broader customer base. Our team’s ability to integrate seamlessly into a customer’s culture ensures every event feels authentic to each organization’s brand. Combined with Encore’s global reach and resources, we are poised to continue delivering exceptional experiences, through both embedded teams and project-based event design and delivery, for our partners to make sure their visions shine.”