Hospitality and leisure group, BOXPARK, has announced a partnership with Silverstone for the British Grand Prix, launching at next year’s July 2026 event.
This long-term residency signals BOXPARK’s commitment to innovation in experiential retail, F&B and live entertainment.
Following the success of its first external brand activation at Aintree Racecourse in 2025, BOXPARK will now bring its signature mix of street food, drinks and live entertainment to one of the world’s most iconic sporting venues.
The collaboration is a milestone in BOXPARK’s new strategic vision, set out by CEO Matt Snell and his leadership team, to take the brand beyond its UK venues and into new internationally significant cultural settings.
Matt Snell, CEO of BOXPARK, said: “Silverstone is an iconic stage, and together we will create a world-class F&B and entertainment destination for fans at the British Grand Prix. This is a significant step in us realising our ambition to be one of the world’s most sought after hospitality experience brands”.
Nick Read, chief commercial officer, said: “Our goal has always been to create unforgettable experiences for our fans, and this partnership will bring a fresh, vibrant energy to our Inner Track Enclosure. From street food and drinks to live high energy entertainment, BOXPARK will give fans even more reasons to celebrate and immerse themselves in the weekend.”
The BOXPARK x Silverstone project will feature a hand-picked selection of BOXPARK’s most-loved street food traders, bars, and live entertainment.