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Mash Sessions: Can we commercialise digital events?

In a must-watch interview for all event organisers, EventsAIR’s Paul Martin discusses the changing landscape for the events industry, and how demonstrating ROI will never be the same again, and that there are ways to commercialise digital events. Martin also highlights what organisers must consider in a post-Covid-19 world with regards to managing safe conferences through the use of data.

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