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Creating the ‘walk-in’ brand experience

Amanda Hoffmeister, head of group events management at 
global  provider of technology solutions to the travel industry, Amadeus,  gives some insights into her role and its demands   How did you get into the conference world and what was the first big event you were responsible for at Amadeus? I started in the industry nearly 30 years ago after graduating. I fell into it by chance, but soon realised that events were my passion. My background is full service agency starting in the pharmaceutical side.