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Brand foundations
Giles Cattle, director of strategy, creative and business development at Strata Creative Communications, says clients have never had so much variety.
Warwick Conferences launches tool to estimate ROI of L&D programmes
The tool takes under five minutes to complete and asks users eight questions about their training programme
How we measure event performance is changing, says ICE research
Events are being measured by metrics such as brand awareness and future behaviour, as well as attendance numbers and ROI
Technology adoption is key to measuring event ROI, says report
Splash published 'The Event Marketing Evolution: An Era of Data, Technology and Revenue Impact'
