Latest marketing

TRO to work with BMW and MINI at Goodwood Revival 2024

UK-based experiential marketing agency TRO will be working with BMW and MINI to create interactive and participatory brand experiences for automotive fans at Goodwood

Strata event helps unlock the future of content

Brand agency Strata recently hosted an exclusive insights event at Sea Containers in London titled: ‘Unlocking the Future of Content’, examining behavioural science principles,

BWUH Ltd. appoints head of marketing and communications

BWUH Ltd., the operator of Northern Ireland venues including ICC Belfast, Waterfront Hall, and Ulster Hall, has appointed Stephanie Murray as head of marketing

RenAIssance of event marketing

Georgina Kay, marketing manager, Exhibition News, details how AI can be utilised by event marketers for an increased audience impact

TEMBO launches training and development service for eventprofs

The service, TEMBO TECHNIQUES, will aim to equip event professionals with skills required in the fields of conference production and event marketing

7 most effective marketing channels to reach new audiences

Dakota Murphey details how event marketers can expand their audiences using multiple communications channels.

NEC Group bounces back with first tri-venue campaign

The NEC Group is launching an ‘Event Space Hoppers’ campaign for agencies this May as the events industry bounces back from the pandemic.

Influencer marketing: how to guide

Matt Woods, founder and CEO of digital and influencer marketing agency AFK, explains how influencer marketing can increase brand awareness

The dangers of ad hoc marketing

Phillip Bacon, director, Bacon Marketing, reveals what makes a good marketing strategy

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