Latest experiential

TRO measures experiential marketing impact with emotion analytics at BMW Goodwood activation

Experiential agency TRO, part of Omnicom, is showcasing a new approach to measuring the impact of live brand experiences through its latest work at

Why event planners are choosing experience-led venues over traditional spaces

For years, the event venue brief followed a familiar pattern. Secure a room, confirm sad sandwiches for lunch, organise AV and then add on

TRO launches Activate Live: A new creative production division

Experiential marketing agency TRO has announced the launch of Activate Live, a specialist creative production division designed to transform big ideas into high-impact brand

Forget boring conferences: What Gen Z really wants from events

As the events industry continues to evolve, understanding the expectations and preferences of the next generation of professionals has never been more crucial. Corporate

Recruitment trends for Q1 and forecasts for the year ahead

Senior recruitment specialist Robert Kenward has shared his latest insights into the shifting recruitment landscape, based on conversations with agency owners, hiring managers and

Wonder appoints director of growth

Amelia Shepherd, most recently managing director of experiential marketing agency TRO, is joining Wonder as director of growth

XSEM appoints new head of experiential

Nick Burrows will be responsible for developing its experiential offering, advising current XSEM brands on their experiential strategy

Chorus launches ‘Chorus Arts’

Chorus Arts will be led by Maria Katehis, a creative producer with two decades experience working with artist, designers, exhibition makers and luxury brands

Event management agency rebrands

Glasgows has rebranded itself as 'OneTwo'

Meet and Potato wins new client

The events company will deliver the national Maritime UK awards that bring together all coastal communities around the UK

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