veSpace has announced the official launch of the VESPACE INTERNATIONAL PORTFOLIO (VIP), marking a major strategic evolution for the organisation and its collection of event and experience brands.
Transitioning to a unified master-brand approach, veSpace introduces a new Group Brand identity that brings all member brands together under one powerful and cohesive umbrella.
From today, the VIP identity will be rolled out externally, enhancing brand recognition and reinforcing the strength of the collective.
This rebrand represents a milestone in veSpace’s journey, elevating the impact of its global offering while maintaining the individuality of each brand in its portfolio.
The mission statement for VIP reads “VESPACE INTERNATIONAL PORTFOLIO is a collection of related brands, focused on delivering bespoke services within the events sector, to specific customer markets, each with a different flavour and style”
The VESPACE INTERNATIONAL PORTFOLIO includes:
- veSpace: Providing corporate event services to the Professional Services Sector, Construction, and Technology
- Chilled Agency: Providing full-service brand activations, creative events and placemaking across UK real estate, retail and luxury brands.
- Noble Events: Providing exceptional global event experiences for automotive clients and prestigious brands
- We Love This: Providing creative event production services across brand experience, press, influencer and corporate events to fashion, retail, health and beauty and FMCG brands
- Media Mirror: Providing content, media, creative services and production to all sectors
Chris Parnham, chief strategy officer, said: “Moving to a masterbrand strategy reflects our growth and global ambition. THE VESPACE INTERNATIONAL PORTFOLIO strengthens our identity, highlights our shared values, and positions us as a connected network of trusted sister brands and friends working together.”
