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Cheltenham

Venue Performance and Meet in Cheltenham Convention Bureau form strategic partnership

Venue Performance, the UK meetings and events benchmarking platform, and Meet in Cheltenham Convention Bureau, have formed a strategic partnership to help provide meetings and events venues in Cheltenham, Gloucestershire and the Cotswolds, with ongoing performance data analysis of the sector and region.

This news follows similar announcements with The London Convention Bureau, Marketing Manchester and Meet Devon. Further partnerships with other Convention Bureaus across the UK will soon be announced.

Peter Heath, founder of Venue Performance, said: “Upon meeting Tara, it soon became clear their ambitions for not only Cheltenham but also to help grow and support the wider region’s business events economy. I’m thrilled they see the value for what Venue Performance can bring to their region. We are ready and willing to help do whatever we can to help them grow this amazing part of the UK.”

Tara Sanchez, manager at Meet in Cheltenham, added: "Data and insight are key assets in helping grow our region’s presence in the wider UK business events economy so when we saw what Venue Performance’s platform can deliver and how it can help our members, working alongside them was a no-brainer. Add to that Venue Performance’s flexibility to adapt to our region and work with us and our members and I have every belief that this relationship will grow and develop. As an up and coming MICE destination in the UK we were keen to set up this partnership for the exciting future Cheltenham holds."