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Tobacco Dock launches as fully immersive virtual event and conference space

Tobacco Dock has announced the launch of ‘Tobacco Dock Virtual’, a new immersive virtual event and conference space which will open Easter weekend.

Developed in partnership with Sansar, Tobacco Dock Virtual aims to recreate the London venue in minute detail. By removing the barriers between digital and real-world experiences, this fully immersive, virtual event venue aims to provide a dynamic and pandemic-proof platform to host exhibitions, conferences, brand activations, product launches and seminars.

For the first time ever, Sansar will make its platform available on mobile, MAC, tablet, PC, or VR through the Sansar app or any browser. This will ensure events at Tobacco Dock Virtual accessible regardless of location, and across a wide range of technologies and devices.

Tobacco Dock Virtual plans to host multi-platform events that can take place in real time. Once live events are able to commence safely, activations will have the option to take place across the physical and virtual venue simultaneously. Those attending events at the virtual venue will be able to engage with presentations, interact with products, access content and network with other attendees.

The virtual platform can also offer amplified branding and product engagement opportunities.

Jonathan Read, commercial director, Tobacco Dock, commented: “Tobacco Dock is excited to be working alongside our long term partner LWE to develop a cutting-edge virtual venue that will enable remote audiences to have a truly immersive, rich experience with the attributes of being present without the travel. It is a bold new step on our journey to make Tobacco Dock a global destination for music, cultural, fashion and tech events.”