Brand experience agency, Strata, has appointed Vicky Fraser as head of pharmaceutical growth, a newly designed senior role reinforcing the agency’s commitment to growth in the pharmaceutical sector.
With more than two decades of experience delivering international pharmaceutical events, she will lead the development of Strata’s pharmaceutical proposition, drawing on deep sector knowledge and long-standing client relationships to shape a distinct offering in an increasingly competitive market.
“My whole career has been in pharma events,” Fraser said. “I’ve grown through every stage of the industry, from hands-on logistics to leading global congresses with 900 delegates from 50 countries. This new role is an exciting opportunity to build on the strong foundations we have at Strata, using that experience to deliver even greater value for our clients.”
The move underlines Strata’s wider push into key sectors, with pharma now positioned as a strategic growth pillar.
CEO of Strata, Cole Mulkerrins said: “Vicky’s appointment marks an important milestone in our growth journey. Her track record and credibility in pharma are second to none and she brings both the insight and the passion needed to elevate our presence in this sector.”