Skip to main content
“Sponsors are keen to return to live events,” says etc.venues

“Sponsors are keen to return to live events,” says etc.venues

Adam Simpson, director of marketing, etc.venues, says the return of live events is good news for sponsors of conferences, awards and associations.

"Live events provide an opportunity to gain the full return on their investment in partnerships after two years of restrictions,” he explains.

“While virtual conferences have provided some opportunities for sponsors, there is so much that they can’t deliver effectively in comparison with live events,” Simpson adds.

He also notes that sponsors, particularly those with long-term partnerships, have missed the chance to interact in-person with members and delegates, as it is “crucial in achieving sponsorship aims.”

Nexus Media Events, who recently ran its TOP Conference at etc.venues 155 Bishopsgate in London, also acknowledges the value of live events.

Charlotte Minter, director of operations for the event, supports Simpson's view. “We describe TOP as the networking destination for the industry. So, it was great for our delegates, sponsors and partners to be able to meet and do business in-person at our event this year," she says.

"Everyone was once again able to make the most of the networking opportunities that we offer, and that everyone wants. Feedback from the event was excellent, particularly from the sponsors,” she concluded.