Skiddle and NTIA launch £50K of bursaries to kickstart events industry
Skiddle has announced £50,000 of bursaries are now available to kickstart the events industry, as part of a new ongoing partnership with the Night Time Industries Association.
The money aims to support events organisers and promoters who plan to put on events in bars and nightclubs in a bid to revitalise the events industry with financial support after a considerable loss of earnings for many promoters and venues in the last eighteen months.
The bursaries in Skiddle’s Events Revival Fund are available to promoters, events or venues who are planning events this autumn and can show that the additional funds will create a memorable experience for guests.
Applications will remain open from 1-31 October 2021 and bursaries will be awarded to successful applicants on a weekly basis. To apply, click here.
New figures released by Skiddle show that consumers are ready to enjoy live events again, with the company reporting an extra £1.4m in ticket sales to live events in the last six months as lockdown began to lift, with an increase of 400% in comparison to the same period last year (March-August). Overall, Skiddle has seen an increase of 442% in ticket sales in 2021 compared to 2020, with plans from the Government to scrap Covid-19 passports for nightclubs and live events expected to push the trend even further
Moreover, the two businesses will provide a support package for NTIA members and Skiddle promoters. It will include a focus on initiatives such as discussions and networking opportunities for promoters in monthly socials, workshops and 1:1 mentoring for young people looking to get into the events industry and promoter focus groups run by the NTIA.
NTIA will also offer all Skiddle promoters a free membership and Skiddle is working with the NTIA on creating bespoke ticketing and marketing packages for all its current members.
Ben Sebborn, CTO, Skiddle, said: “We know firsthand how hard the industry has been hit in the last eighteen months, and now we are able to host and attend events once more. We want to make them the best we possibly can. We hope that the bursaries enable promoters and event organisers to put on an amazing series of events around the UK that may not have been possible without this financial support.”
Sebborn added: "The NTIA have done amazing work campaigning and supporting the hospitality and nightlife industries, especially in the past year, and so we’re really pleased to be an official partner going forward. Throughout the pandemic, Skiddle has put its promoters front and centre to accommodate their events amidst the changing rules, so this partnership is a natural coming together of shared values.
“We are confident this new partnership with NTIA will rebuild the events industry through our joint initiatives such as promoter networking opportunities and roundtables. We are also passionate about building up the next generation of promoters which is why we're planning to launch workshops and mentoring for young people.”
Michael Kill, CEO, NTIA, commented: “The night time economy and events sector has continually been at the sharp end of the pandemic. We are now able to plan for the future, with the removal of challenging mitigations we are able to really focus on supporting grassroots promoters in building back and re-establishing a world leading industry across the UK. We hope this bursary will help grassroots promoters to re-invigorate their commitment and inspire new entrepreneurs to invest in the future of the events industry.”