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Organisers urged to use ‘bleisure’ to increase delegate engagement

Louisa Watson, director of marketing at Wyboston Lakes Resort says event organisers in the UK can boost delegate engagement if they do more to help them to make the most of ‘bleisure’ opportunities.

The concept of enabling delegates to extend their business visit with leisure time at the venue or nearby has grown rapidly over the last 10 years.

According to a report from global research-based publisher Skift, 78% of respondents agree that adding leisure days to business travel adds value to work assignments, while 73% feel bleisure opportunities benefit them as an employee. And almost half of travellers will add two or more leisure days to business trips.

According to the Skift Bleisure Report, younger travellers (between 20 and 25) are ‘more than’ likely to take a ‘bleisure’ trip in the next five years, significantly higher than the worldwide average.

Over a third of respondents claim to have experienced outdoor activities as a key part of their ‘bleisure’ experience.

All good news, do doubt, for Wyboston Lakes Resort which has golf courses, a major spa and an outdoor Ride Leisure water sports and leisure activities company on site.  

Watson believes there is a blurring of the line between private and professional life. Indeed the GBTA Foundation has found evidence that Millennials are increasingly demanding bleisure from their work trip.

Watson argues that the individual can not only save on personal travel costs, but can use this as a way to restore some work-life balance, especially if they invite family and friends to join them after work is completed.

For the companies, it is an indirect way to give something back to their people to build their engagement and motivation, she notes. Watson offers three tips for organisers in order to help their delegates here:

  • Schedule events so that they finish on Thursday evening or Friday afternoon.
  • Agree special rates with the venue on rooms and on the use of the leisure facilities
  • Tell delegates about the facilities, the local area and the special rates as soon as the event is confirmed to give them plenty of time to plan their stay.

“Bleisure is great opportunity for everyone - the opportunities just need to be communicated to delegates at UK events,” Watson concludes.

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