Merlin Entertainments is strengthening its commitment to the UK MICE market with the appointment of Lewis Howe to lead proactive engagement across the sector.
The move signals Merlin’s intention to further grow its presence within the MICE sector, while building stronger strategic relationships with agencies, corporate bookers, and industry partners.
Home to some of the UK’s best-known visitor destinations including Alton Towers Resort, Warwick Castle, Chessington World of Adventures Resort, Thorpe Park and LEGOLAND Windsor Resort, Merlin is positioning itself for increased activity and future engagement in the MICE space.
As demand continues to evolve for more experience-led corporate events, immersive brand engagement and culturally relevant destinations, Merlin sees significant opportunity to further develop its offering for the sector.
Lewis Howe said: “This is an incredibly exciting opportunity for Merlin and a clear statement of intent to the MICE industry. We see significant opportunity for growth in hosting events and corporate activities across our UK portfolio – particularly when such gatherings provide the opportunity to enjoy what our attractions have to offer. We are committed to investing in the relationships, experiences and future developments that will help us become an even stronger partner for agencies and clients.
“Our attractions and resorts are uniquely placed to deliver memorable experiences at scale, and we are looking forward to working more closely with the industry as we continue to enhance our offering. There is a huge amount of ambition within the business, and we would encourage partners to engage with us as we shape the next chapter of our MICE proposition.”
Visit: www.merlinvenues.com or check in with Lewis at lewis.howe@merlinentertainments.biz
