MCI UK and Ovation Global DMC have announced two senior appointments designed to strengthen the expertise and support available to clients across brand experiences, events and inbound incentive travel.
Craig Pugh has joined MCI UK as commercial director, working across key client accounts and helping clients unlock greater value from the agency’s expanded capabilities following the 2025 acquisitions of Meet & Potato and Pure Communications Group.
Pugh brings more than 20 years of experience spanning client services, account development and international event delivery. He has led teams and global accounts across the UK, Middle East and Asia, with sector experience including financial services, pharmaceutical and healthcare, automotive and aerospace.
His career has encompassed annual conferences, sales kick-offs, exhibitions, sponsorship and hospitality programmes, live and hybrid events and immersive brand experiences.
In his new role, Pugh will work closely with MCI UK’s clients to understand their business priorities, strengthen strategic relationships and bring together the right mix of strategic, creative, communications, production and delivery expertise to address their challenges and create greater impact.
Pugh said: “I’m excited to work with our clients to build real, lasting partnerships, and to collaborate with the team to create meaningful experiences that support our long-term growth.”
Tracy Segal has joined the Ovation Global DMC UK team as sales and proposal manager, bringing extensive destination management experience and strengthening the support available to international clients and agency partners developing incentive travel programmes in the UK.
While MCI UK and Ovation Global DMC retain their distinct identities and specialist expertise, they are united through mci group to bring together the collective strength of our specialist agencies to help organisations build trust, engagement and meaningful human connections.
Segal joins Ovation Global DMC with extensive experience across destination management, corporate transport, client leadership and the development of complex programmes for international corporate and agency clients.
She brings in-depth knowledge of the UK destination and supplier landscape, alongside the commercial insight and operational expertise needed to turn ambitious briefs into compelling, deliverable programmes.
In her new role, Segal will focus on developing new business opportunities, strengthening agency and client relationships, and translating briefs into distinctive, commercially considered proposals that showcase both the iconic and less expected sides of the UK.
She said: “The UK has so much to offer incentive groups, from iconic experiences to the unexpected. I’m excited to combine local knowledge, creative thinking and operational expertise to create programmes that feel distinctive, seamless and memorable.”
Commenting on the appointments, Charlee Gough, managing director of MCI UK, said: “As our UK teams grow, so does our ability to create greater value for clients and unlock new opportunities. These appointments reflect our ambition to invest in exceptional people, strengthen each brand’s specialist expertise and build confidently for the next phase of growth.”